Researching and designing for useful, usable, accessible products.
👋 Hi there, I’m Serena
I am a User Experience Researcher & Designer currently based in Zürich.
What I do …
…in a nutshell
I identify business goals, discover customers’ challenges and needs, and design and test solutions that meet business goals and users’ needs.
📐 Design portfolio
Case studies
HEMSÄKER
As UX Designer for iptiQ in the insurance industry, my role involved the research and the design of the new…
Read more about the case studySnapshots 👀
A mix of past works, design tasks, and experiments.
About Me
I believe in equal rights and opportunities. To cooperate with companies and individuals for user-centric digitalisation means to me contributing to equal access to services, information, and education.